How to do keyword research?
The first thing that an SEO professional does to develop the list of keywords is to identify what the online business offers, how it wants to be known and who it wants to reach. To begin with, we need the most generic keywords that define the content of the site. A keyword that will represent your niche. If you already have a defined product or business, knowing the initial keywords is as easy as describing your product in your own words.
The key is to think as a user, put yourself in the minds of your targeted audience or talk to them to get an outline on what kind of keyword will work better. Doing research will help also you identify negative keywords. Sometimes it is necessary to have a point of view that can be differentiated your product from the rest. Without a point, your main keywords can get stuck in the continuous struggle to compete with thousands of similar keywords. To find your first keywords, we recommend these tools:
The search engine of Google can offer you suggestions just by writing both the generic words that define your business and those that are more specific. A trick to get more keywords is to write the asterisk or underscore characters in front of or behind each word or phrase.
With this tool gives you a lot of leverage by offering you relevant suggestions and options. Keyword finder also lets you choose the language as well as the geographical area that interests you. The information it offers is very visual and reliable. In its free version, it is possible to search for five words in 24 hours.
Answer the Public
With this tool, you can see the results organized and visually the keywords related to the 5W. It also shows you the lists of suggested keywords in alphabetical order and visualizes it in an image (by letter of the alphabet).
The second step is to optimize
After brainstorming and getting the first list of keywords, you have to optimize to reach the desired audience. What tools to use?
With this tool from Google, the task of visualizing the data becomes much easier. You can see data related to the behavior of the client and find out if the web page is giving the expected results, which will help you rethink strategies if necessary. In Google Analytics, you can see the organic keywords and the paid keywords as well as the list of keywords that users have accessed. This will allow you to have information about the sessions, the bounce rate, pages or the average duration of the session.
Google Search Console
With Google Search Console you can get data about the searches that have caused a web page to appear in the SERPs (the search results). You can check the information in the bar on the left, the panel of the site.
Choose "search traffic" and then "search analytics" where you can see information about queries, pages, countries, devices, type of search and the date to perform the analysis. With the information provided by this tool, you can draw the necessary conclusions to know if it is worthwhile.
It will also help you locate new searches that you can include in your list of keywords.
SEO Goal Inspector
It is a perfect tool for on-page optimization. It is an extension of Google Chrome that provides relevant information about the website on which it works. To use this tool, you have to click on the icon of the extension in Google Chrome once the web page on which you are going to work is open.
Adwords keyword planner
To obtain a complete list of qualified searches, this tool is perfect since it not only help you get new ideas but also to know the data of your keywords. With the Adwords keyword planner, you can get new keywords from the ones you already have and download the information in an Excel sheet so you can use it.
Choice of keywords
The last step is to choose the keywords that will be used. For this, it is important to work with the trends, the difficulty of keywords and knows the performance indicators.
For trends, we recommend Google Trends, where you can see the popularity of keywords with geographic information and compare it with others. Also, you can know more related keywords in global or country data. The tool also helps in finding new niches and opportunities.