LINKEDIN & B2B LEAD GENERATION
New Lead Generation Services for CBD / HEMP / Cannabis
B2B Lead Generation encompasses all activities relating to the identification and cultivation of potential customers. Companies use a variety of sales and marketing tactics to generate leads (as we’ll cover shortly), but one way or the other, it is essential to have well defined processes in place.
Relative to the B2C version, B2B lead generation tends to be more acutely targeted. If you sell Hemp or CBD, almost anyone could be a viable lead. If you sell content management software, the market is decidedly more distinct.